Experteq strengthens operational excellence with the addition of Samantha Howard as Chief Operating Officer

Published on November 9, 2023

9th November 2023. Sydney, Australia. Experteq announced today the exciting new appointment of Samantha Howard in the role of Chief Operating Officer (COO). She joins the Executive Leadership Team headed by Experteq Chief Executive Officer (CEO), Shane Baker.

Samantha brings to the role more than 25 years of experience in operations and technology, including leadership roles at Telstra, Optus, NBN Co and PetSure. As an operations expert with a results-driven approach, Samantha recognises the importance of translating strategy into deliverable outcomes. She has a strong focus on change management and improving the customer experience.

Experteq CEO, Shane Baker, said, “We are delighted to welcome Samantha into the role of COO at Experteq. She brings great value to our team and will work closely with our Executive Leadership and our clients to set the operations agenda.”

“Samantha has a proven track record of translating complex concepts into simple solutions and brings experience in operations around critical infrastructure for highly regulated industries including telecommunications, finance, and government sectors. Her expertise in leadership, operations, and technology will bolster our ability to execute our strategy and security services. I look forward to working with Samantha.”

Samantha says of her appointment: “I am incredibly excited to embark on this new journey with Experteq, a company that is dedicated to providing exceptional services to our clients. I am thrilled to work with our talented team to further improve our operational efficiency and deliver the highest levels of customer satisfaction.”


About Experteq: Experteq is an Australian IT company with more than 30 years of experience designing, building, and managing IT solutions for companies in highly regulated environments that demand high levels of security and compliance. Services include professional and managed services covering a wide range of solutions such as modern workplace, cloud, infrastructure, security, and business solutions.

Media contact: For media inquiries or to arrange an interview, please contact: Jessica Melky-Macnamara from Manning & Co. via email at or on 0411 586 244.

leading Australian technology solutions and services partner
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