Leading Australian technology partner, empowering enterprise-wide innovation through end-to-end solutions where compliance and robustness are non-negotiables.
Experteq is a proudly Australian, leading provider of digital advisory, consulting and managed services. Our experts possess deep industry and tech know-how and have a deep understanding of industry codes and standards. Our combined capabilities, provide clients with a more connected landscape, with compliance and security at the core.
Experteq encourages a hybrid work environment to support employee flexibility and productivity.
Experteq is Customer Driven and performs with a collaborative can do Attitude through Respect and Teamwork.
Digital Marketing Specialist
Experteq is seeking a Digital Marketing Specialist – this is an exciting opportunity for a hands-on digital marketing specialist to contribute to our established marketing strategy, execute plans, and develop and boost our digital presence.
As an individual coordinator, you will closely work with the Marketing Manager and wider Go-To-Market team to drive brand awareness, user acquisition, and engagement across our digital channels. We are looking for someone who is hands-on, self-disciplined and sociable.
The focus of the role is:
- End-to-end execution of campaigns across multiple digital channels, including but not limited to social media, email, website and paid advertising.
- Plan, execute, and optimise paid advertising campaigns across platforms including Google Search, Google Ads and LinkedIn Advertising.
- Collaborate with our marketing agencies and internal SMEs to develop compelling and engaging content for various digital platforms, ensuring consistency and adherence to brand guidelines.
- Optimise content for search engines and user experience.
- Design and execute monthly email campaigns, including newsletters and lead nurturing. Creating engaging, relevant email content and building workflows.
- Manage and maintain eDM audience lists and support CRM integration of marketing activities/campaigns.
- Manage and optimise the company website, landing pages and blogs using CMS platform.
- Manage and optimise SEO/SEM campaigns to improve organic search rankings and drive targeted traffic to the website.
- Day-to-day management of our social media channels including research, creation scheduling and monitoring
- Monitor, analyse, and report on key performance indicators (KPIs) to measure campaign, website and social media success. Use data-driven insights to refine and improve strategies.
- Work closely with cross-functional teams, including sales, product, and design, to align marketing efforts with overall business goals.
- Collaborate and coordinate with external marketing agencies, ensuring with campaign objectives
Skills and Competencies
- Digital marketing all-rounder with a passion for planning and executing meaningful digital marketing campaigns to reach our target audiences
- Experience with current digital marketing platforms and tools including Google Ads, LinkedIn Advertising, CMS and eDM software.
- Proficient in utilising social media platforms and analytics tools for campaign tracking and reporting.
- Excellent written communication and interpersonal skills.
- Strong project management skills with the ability to meet tight deadlines.
- Creative thinking and a proactive approach to problem-solving.
- Ability to work independently and as part of a team.
- Experience in a B2B business environment beneficial
- Experience in Tech and/or Finance industries beneficial
- Collaborate and coordinate with external marketing agencies, ensuring with campaign objectives.
Interested?
If you’re ready to accelerate your career with us and you match the position requirements, apply online now by submitting your resume.
